Celebrity Brand endorsement

Free calls this diwali? Katrina’s LINE.just no charges. Oh and her sony Experia too.  Its just great.

Maggi is still the best for Big B has it. Any other noodles? Of course not.

Want a scooter. Ranbir’s Hero Maestro; can you see something more manly.

Problems getting to college…why should boys have all the fun?Get Priyanka’s scooty. Very girly,very you.

Can coffee can any hotter than Deepika. And oh her flawless skin in Garnier.

All men in the world can be SRK just a touch of Emami.

Loreal Could never have reached the mass if there was no Aishwarya.

Or do you want a fit body and healthy mind? Well there’s always Slamans Revital.

For any idea we have Abhishek.

If saif prefers lays so does India.

Blast aws introduced in India by Ranbir.

Videocon, Airtel can do nothing without SRK.

Dreams that are lurking im most of the Indian eyes these moment are the above.

Name any product visible to the eyes and we have the celebrity for you. Any product in the market and the celebrities can help you make up the product for it.

Companies have long loved using celebrities to endorse their brands.  Celebrity endorsements can reap huge rewards for a brand. It helps people recognize and recollect products in just on e instance.

Brands are important company assets. Advertisers need to select celebrities who represent the image and promise of their brands. Not all celebrities fit with all brands

Celebrity endorsement transfers the personality and status of the celebrity as successful, wealthy, and distinctive directly to the brand. Other personality attributes that the celebrity may have such as glamour, beauty, talent, and style will also be ultimately linked with the brand. This factor however appears to a lesser extent among luxury brands than consumer brands because luxury brands already have well-defined and strong brand personalities. This raises the question of the choice criteria of a celebrity for a brand. How can the right celebrity be matched with the right brand to achieve the desired maximum impact and results? And that is where we step in.

Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy. The Rahul Dravid Castrol ad is one such example.

Cadbury India wanted to restore the consumer's confidence in its chocolate brands following the high-pitch worms controversy; so the company appointed Amitabh Bachchan for the job. when the even more controversial pesticide issue shook up Coca-Cola and PepsiCo and resulted in much negative press, both soft drink majors put out high-profile damage control ad films featuring their best and most expensive celebrities. While Aamir Khan led the Coke fightback as an ingenious and fastidious Bengali who finally gets convinced of the product's `purity,' PepsiCo brought Shah Rukh Khan and Sachin Tendulkar together once again in a television commercial which drew references to the `safety' of the product indirectly.

Brands have been leveraging celebrity appeal for a long time. Across categories, whether in products or services, more and more brands are banking on the mass appeal of celebrities. As soon as a new face ascends the popularity charts, advertisers queue up to have it splashed all over.