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In film advertising

“yeh Roof Afza bahut bekar hai” says ranbir in Yeh jawaani Hai Diwani. Do you still prefer it? 70% will say no.

“Main Bournvita roz pita hoon isse mujhe takat milti hain” says Hrithik in koi mil gaya. And bournvita hasn’t produced yet another ad in years.

Rekha uses tide to wash clothes in Krissh.

Want to advertise your watch. Well do it Tom Cruise style {Minority Report}.

Shah Rukh Khan advised his fellow truckers to use Castrol's engine oil for enhanced truck performance in the movie Chalte Chalte . And so they did. Castrol reported a substantial increase in sales of the product after the movie's release. That's just one in a sting of instances that over the past one-and-a-half year have led to a perceptible growth in product placement in movies. 

Kaante-Thums Up association. For Kaante , Thums Up was picked instead of other colas because it fitted the movie's genre, which is all about six tough macho men. Thums Up portrays itself as a strong cola meant for the strong. 

If these have been in your subconscious but not on your conscious then one knows the power of infilm advertising. Anything ranging from clothes to pickles can be advertised by a star in a film and it retains forever. It never fades. Never goes.

The audience is completely captive and in a receptive frame of mind as they wait to be entertained. A well organized media plan based closely around the films being shown can be a highly effective way of communicating brand messages to a willing audience. In-film advertising is very much alive and kicking.

It has its roots very deep and hits both the conscious and the subconscious of the audience. Films are the mode in India that lends audience to believe that anything and everything it states is true. Any product rightfully placed in any part of a film gets everlasting belief---it’s the best.

So if you are looking to advertise your product through a star and want it to remain forever this is your venue through Approach Entertainment. We are a leading company in this field with vast experience in knowledge.

We provide solutions for every infilm advertising problems with our expertise and the unmatched caliber of our team. Had SRK promoted Bournvita in Kuch kuch hota hai the brand would’ve lost its mere existence. Now you know why it is us that you need for the promotion of your product in the film.

Films are a prominent medium of entertainment in India which have led to he iconic status of the stars in India. Since 1940s and 50s they have been successful in promoting styles trendz and propagating ideology. The reach of this medium has high emotional value and psychological impact.

Clutter in the media environment and in the product market are making difficult for marketeers to sustain. They are constantly in search of innovative ways to promote goods and reach consumers. In-film advertising is one such weapon which is helpful and is gaining importance in India since 1970.

Approach Entertainment expertises in this field for 25 years. Since 2004.  Renowned projects of this firm being Ghajni- Association with Mydala.com;Impatient Vivek-Association with Dainik Jagran;kyun ho gaya naa.

Brand placement is also a speciality of Approach Entertainment and it has been seen in films like Vivaah and Thank you. Britannia, Pidilite, Bournvita, India Times etc are brands that we have placed.

Bhoot Uncle and Sharafat gayi Tel Lene have had their entire film marketing done by Approach Entertainment.

Approach entertainment completely marketed Two Little Indian. Stylus is the Brand partner of Approach entertainment.

Celebrity Brand endorsement

Free calls this diwali? Katrina’s LINE.just no charges. Oh and her sony Experia too.  Its just great.

Maggi is still the best for Big B has it. Any other noodles? Of course not.

Want a scooter. Ranbir’s Hero Maestro; can you see something more manly.

Problems getting to college…why should boys have all the fun?Get Priyanka’s scooty. Very girly,very you.

Can coffee can any hotter than Deepika. And oh her flawless skin in Garnier.

All men in the world can be SRK just a touch of Emami.

Loreal Could never have reached the mass if there was no Aishwarya.

Or do you want a fit body and healthy mind? Well there’s always Slamans Revital.

For any idea we have Abhishek.

If saif prefers lays so does India.

Blast aws introduced in India by Ranbir.

Videocon, Airtel can do nothing without SRK.

Dreams that are lurking im most of the Indian eyes these moment are the above.

Name any product visible to the eyes and we have the celebrity for you. Any product in the market and the celebrities can help you make up the product for it.

Companies have long loved using celebrities to endorse their brands.  Celebrity endorsements can reap huge rewards for a brand. It helps people recognize and recollect products in just on e instance.

Brands are important company assets. Advertisers need to select celebrities who represent the image and promise of their brands. Not all celebrities fit with all brands

Celebrity endorsement transfers the personality and status of the celebrity as successful, wealthy, and distinctive directly to the brand. Other personality attributes that the celebrity may have such as glamour, beauty, talent, and style will also be ultimately linked with the brand. This factor however appears to a lesser extent among luxury brands than consumer brands because luxury brands already have well-defined and strong brand personalities. This raises the question of the choice criteria of a celebrity for a brand. How can the right celebrity be matched with the right brand to achieve the desired maximum impact and results? And that is where we step in.

Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy. The Rahul Dravid Castrol ad is one such example.

Cadbury India wanted to restore the consumer's confidence in its chocolate brands following the high-pitch worms controversy; so the company appointed Amitabh Bachchan for the job. when the even more controversial pesticide issue shook up Coca-Cola and PepsiCo and resulted in much negative press, both soft drink majors put out high-profile damage control ad films featuring their best and most expensive celebrities. While Aamir Khan led the Coke fightback as an ingenious and fastidious Bengali who finally gets convinced of the product's `purity,' PepsiCo brought Shah Rukh Khan and Sachin Tendulkar together once again in a television commercial which drew references to the `safety' of the product indirectly.

Brands have been leveraging celebrity appeal for a long time. Across categories, whether in products or services, more and more brands are banking on the mass appeal of celebrities. As soon as a new face ascends the popularity charts, advertisers queue up to have it splashed all over. 

Fitness Funda

Workouts have been an essential part of any women’s healthy regime. Though we tend mostly to ignore it and lead on with our lifestyles, but it can have adverse effects on us with our age.

Workouts have always been the means to staying in shape for any woman, but if used in different ways numerous benefits can be achieved. Staying in shape is just one part of it. Work-outs can help a woman get rid of a number of problems. Pain caused due to natural cycles to the pain of giving birth all has solutions in workouts. The daily dose of stamina for any women can come from workouts if they want to avoid the artificial dosages.

 Workouts reduce the chances of illness, thereby helping us women to stay healthy for a longer period of time. The addiction to drugs called medicines for minor issues cough to fever to backpain now has natural preventions and cures in the form of workouts.

In today’s world where everything is wanted in seconds, effective women’s workout videos can be sourced from anywhere on the internet. The videos vary in their time frames, providing the flexibility of choosing the one that suits us the best. 

Mother’s Day

To love your Mother, there needs not to be a day. One loves one’s mom day in and day out. There has never been any need of any justification for a child to show their love to their mom. But yeah, there definitely has to be a day when we can lade our beloved mother with all the gifts of the world. In the rush of the life, the only time we get for our beloveds are the blinks of an eye. Hence, Mother’s Day! Laden with all the gifts, which we could get for that lady who gave us life, don’t we love to see how happily she smiles?

Celebrated on various time frames of the year throughout the world, Mothers Day can be traced back to 1908 when Anna Jarvis held a memorial for her late mother in the state of West Virginia.  By 1914 it was declared an official holiday in the state of USA. The world followed. The Second Sunday of the month of May is Mothers day in India. The tradition has recently been ingested In the Indian society. The traditional Indian Homage to their Moms happens on the day of Saraswati Puja.

Fashion Fiesta

Fashion is the pre-requisite of today’s humans. None can do without it. And none can survive without it. Fashion, has become one of the basic necessities of today’ world. Whether we stand alone or with company without fashion we are nothing.

Now what exactly is fashion? Fashion refers to the things that are in trend now. Fashion refers to failsafe techniques of anything ranging from clothes, shoes, accessories to furniture. If it is popular and trending its fashion. It started with just a minimal change in length in men’s clothing in Europe in the 14th Century with time changed into what we call the fashion industry of today.

The fashion industry today is not only home to the artistry of people who love designing clothes; it is also the means to the bread and butter to millions. The fashion today is a million dollar industry which flourishes through the bureaucrats of the society in the presiding states of the world.

Presiding on the shoulders of the so-called stars of every strata of the society, the fashion industry has been a means of the reflection of the culture prevalent in a state or society at any point of time.

Chocolate- sinfully delighting

80, 60, 20, 10 or 5—whatever your age, you cannot, not be in love with the amazingly delicious food called Chocolate.

Since the inception of chocolate mankind has proved time and again that life can be possible on Mars but not without chocolate. Made out of Cacao, Chocolate has played an essential part in the existence and sustenance of mankind.

Chocolate has had the record of curing the incurable. Injury to unemployment, heartbreak to natural disaster, chocolate ensured mankind survived through all. Chocolate was there when we came first in class. Chocolate was also the means of celebration when we stood first in sports. We had chocolates to calm us down before the presentation that ensured our promotion. The promotion party ended with chocolates too. Birthday, anniversary or just a party chocolates rule. Whenever we cried chocolates shared our tears, whenever we laughed chocolates smiled with us. Would the night-out with my best buddy been the same had the chocolate not warmed up the ambience? Would the first kiss have been that magical if the chocolate fight was not there? Would the Rakhi been that magical if the gift had not incorporated chocolate?

A small percentage might disagree. Chocolates have also been ranked high in the foods to avoid list.  Some may also call it the special occasion food.  Grown-ups have looked sinfully at chocolates fighting furiously to resist the urge to have one. Was it all that necessary? It’s just one life right? Why fight the delicacies? Struggles and problems can always be a part of life. Why then not indulge and make it better?

Research has proven that the secret ingredient in Chocolate might actually benefit you. The fat storage in one’s body can be limited with the help of this bean called Cacao. Cell protection, improved circulation and building up mood come as an extra always.

Nutritionists these days have come up with the opinion that eating dark chocolate actually helps in the process of having a fit and healthy body. Dark Chocolate contains high amounts of potassium, magnesium, copper and iron. Vitamins and minerals are found in abundance in this sin.

Dark chocolate reduces ageing with the vast amount of antioxidants that it consists of. It helps free your body of free radicals that is responsible for ageing and cell damage.

Dark chocolate helps refines your blood flow while also lowering your blood pressure. Putting your cholesterol levels down also comes in dark chocolate, as with refined blood flow the possibility of preventing the hardening the arteries and the possibility o developing blood clots also falls.

It has been a proven that cyclists that maintained a two-week course of inclusion of dark chocolate in their diet had more calories burned with the amount of production of free radicals in the body also being high.

Not to mention the release of endorphins by ones brain as a result of Phenulethymine that has continued to spread happiness all over the world since time unknown.

One just has to make sure that the chocolate you are choosing is low of fat and sugar while being high on cacao. In fact any bar that contains more than 70% of Cacao can only help you get healthy.

Well, the next natural question would be—Really? Chocolate does all this? How? That’s because it’s made of a fruit. In Central and South America ON the river basins of Oronoco and Amazon is found the Cacao fruit.  This fruit comes with a package of more than one strong and healthy nutrient. Theobromine being one of them is said to soothing to the mental stimulants.  Cacao also consists of Trictophyan, the amino-acid which promotes relaxation.

So next time you find a bar of chocolate calling you, don’t resist. Go on indulge. After all, life is too short to resist temptations.