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USA Aviation NEWS: Indian Carrier IndiGo sees US Budget Airline Conso...

USA Aviation NEWS: Indian Carrier IndiGo sees US Budget Airline Conso...: One of the most influential investor in low-cost airline, Bill Franke, raised the prospect of consolidation among U.S. budget carriers,...

USA Aviation NEWS: Indian Carrier IndiGo sees US Budget Airline Conso...

USA Aviation NEWS: Indian Carrier IndiGo sees US Budget Airline Conso...: One of the most influential investor in low-cost airline, Bill Franke, raised the prospect of consolidation among U.S. budget carriers,...

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In film advertising

“yeh Roof Afza bahut bekar hai” says ranbir in Yeh jawaani Hai Diwani. Do you still prefer it? 70% will say no.

“Main Bournvita roz pita hoon isse mujhe takat milti hain” says Hrithik in koi mil gaya. And bournvita hasn’t produced yet another ad in years.

Rekha uses tide to wash clothes in Krissh.

Want to advertise your watch. Well do it Tom Cruise style {Minority Report}.

Shah Rukh Khan advised his fellow truckers to use Castrol's engine oil for enhanced truck performance in the movie Chalte Chalte . And so they did. Castrol reported a substantial increase in sales of the product after the movie's release. That's just one in a sting of instances that over the past one-and-a-half year have led to a perceptible growth in product placement in movies. 

Kaante-Thums Up association. For Kaante , Thums Up was picked instead of other colas because it fitted the movie's genre, which is all about six tough macho men. Thums Up portrays itself as a strong cola meant for the strong. 

If these have been in your subconscious but not on your conscious then one knows the power of infilm advertising. Anything ranging from clothes to pickles can be advertised by a star in a film and it retains forever. It never fades. Never goes.

The audience is completely captive and in a receptive frame of mind as they wait to be entertained. A well organized media plan based closely around the films being shown can be a highly effective way of communicating brand messages to a willing audience. In-film advertising is very much alive and kicking.

It has its roots very deep and hits both the conscious and the subconscious of the audience. Films are the mode in India that lends audience to believe that anything and everything it states is true. Any product rightfully placed in any part of a film gets everlasting belief---it’s the best.

So if you are looking to advertise your product through a star and want it to remain forever this is your venue through Approach Entertainment. We are a leading company in this field with vast experience in knowledge.

We provide solutions for every infilm advertising problems with our expertise and the unmatched caliber of our team. Had SRK promoted Bournvita in Kuch kuch hota hai the brand would’ve lost its mere existence. Now you know why it is us that you need for the promotion of your product in the film.

Films are a prominent medium of entertainment in India which have led to he iconic status of the stars in India. Since 1940s and 50s they have been successful in promoting styles trendz and propagating ideology. The reach of this medium has high emotional value and psychological impact.

Clutter in the media environment and in the product market are making difficult for marketeers to sustain. They are constantly in search of innovative ways to promote goods and reach consumers. In-film advertising is one such weapon which is helpful and is gaining importance in India since 1970.

Approach Entertainment expertises in this field for 25 years. Since 2004.  Renowned projects of this firm being Ghajni- Association with Mydala.com;Impatient Vivek-Association with Dainik Jagran;kyun ho gaya naa.

Brand placement is also a speciality of Approach Entertainment and it has been seen in films like Vivaah and Thank you. Britannia, Pidilite, Bournvita, India Times etc are brands that we have placed.

Bhoot Uncle and Sharafat gayi Tel Lene have had their entire film marketing done by Approach Entertainment.

Approach entertainment completely marketed Two Little Indian. Stylus is the Brand partner of Approach entertainment.

Celebrity Brand endorsement

Free calls this diwali? Katrina’s LINE.just no charges. Oh and her sony Experia too.  Its just great.

Maggi is still the best for Big B has it. Any other noodles? Of course not.

Want a scooter. Ranbir’s Hero Maestro; can you see something more manly.

Problems getting to college…why should boys have all the fun?Get Priyanka’s scooty. Very girly,very you.

Can coffee can any hotter than Deepika. And oh her flawless skin in Garnier.

All men in the world can be SRK just a touch of Emami.

Loreal Could never have reached the mass if there was no Aishwarya.

Or do you want a fit body and healthy mind? Well there’s always Slamans Revital.

For any idea we have Abhishek.

If saif prefers lays so does India.

Blast aws introduced in India by Ranbir.

Videocon, Airtel can do nothing without SRK.

Dreams that are lurking im most of the Indian eyes these moment are the above.

Name any product visible to the eyes and we have the celebrity for you. Any product in the market and the celebrities can help you make up the product for it.

Companies have long loved using celebrities to endorse their brands.  Celebrity endorsements can reap huge rewards for a brand. It helps people recognize and recollect products in just on e instance.

Brands are important company assets. Advertisers need to select celebrities who represent the image and promise of their brands. Not all celebrities fit with all brands

Celebrity endorsement transfers the personality and status of the celebrity as successful, wealthy, and distinctive directly to the brand. Other personality attributes that the celebrity may have such as glamour, beauty, talent, and style will also be ultimately linked with the brand. This factor however appears to a lesser extent among luxury brands than consumer brands because luxury brands already have well-defined and strong brand personalities. This raises the question of the choice criteria of a celebrity for a brand. How can the right celebrity be matched with the right brand to achieve the desired maximum impact and results? And that is where we step in.

Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy. The Rahul Dravid Castrol ad is one such example.

Cadbury India wanted to restore the consumer's confidence in its chocolate brands following the high-pitch worms controversy; so the company appointed Amitabh Bachchan for the job. when the even more controversial pesticide issue shook up Coca-Cola and PepsiCo and resulted in much negative press, both soft drink majors put out high-profile damage control ad films featuring their best and most expensive celebrities. While Aamir Khan led the Coke fightback as an ingenious and fastidious Bengali who finally gets convinced of the product's `purity,' PepsiCo brought Shah Rukh Khan and Sachin Tendulkar together once again in a television commercial which drew references to the `safety' of the product indirectly.

Brands have been leveraging celebrity appeal for a long time. Across categories, whether in products or services, more and more brands are banking on the mass appeal of celebrities. As soon as a new face ascends the popularity charts, advertisers queue up to have it splashed all over.